Design is an integral part of operating a specialty coffee business. Aside from coffee, what other reasons do people have for visiting a coffee shop? Ambiance and environment play a huge role in attracting customers through your doors.
You’re investing thousands of dollars and hard work into making your dream come true, and you know that the little details are equally as important as the product you sell and the customer service you provide.
If your customers don’t instinctively know the right place to stand, maybe they’ll get confused, feel uncomfortable, and be less likely to return.
If your aesthetic doesn’t match your target clientele, maybe they’ll feel alienated, and again…not come back.
The importance of a great first impression can not be overlooked in the coffee business.
Every day you will be met by new customers that have never seen your business before, let alone have walked in, interacted with a barista, or made a purchase.
The look and feel of your coffee shop must convey the impression that your business is approachable, appealing, and desirable to the community it serves.
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