When Olivia Culpo, wife of San Francisco 49ers running back Christian McCaffrey, dropped a simple but striking comment on Hailee Steinfeld’s social media post in January 2026, it wasn’t just another celebrity compliment. With the mere word “Stunning” commented on the post, Culpo gave the world a small yet meaningful glimpse into a growing bond between two women navigating life in the high-profile world surrounding the NFL.

Beneath the surface, the interaction between the two women reflects a deeper connection built on shared experienced, mutual support of one another, and a shifting cultural landscape for partners of professional athletes. Moreover, it communicated that Culpo, who has already navigated new motherhood as the wife of a professional football player, is here to support Steinfeld and her husband, Buffalo Bills quarterback Josh Allen.
Olivia Culpo is a Pioneer of New Motherhood as a Modern NFL Spouse

Olivia Culpo, who has long been in the spotlight through her relationship and marriage to 49ers running back
Christian McCaffrey – and previously through her own career and accomplishment as Miss Universe – has quietly worked to redefine what it means to be an NFL partner in the modern era. From her fashion influence to her business ventures, and more recently, her journey into motherhood, she has carved out a public identity which extends far beyond the traditional sideline roles of WAGs – aka ‘wives and girlfriends’ of professional athletes.